Nobody can buy what they never noticed.

A great product nobody sees loses.

A great product nobody sees loses to an average product everybody sees. Almost every time.

If you run a good business that's too quiet, this book shows you how the brain decides what to notice, and how to make sure it notices you.

What's inside

• Part 1: The Psychology of AttentionHow the brain filters, and why some things grab us while others slide right past: the curiosity gap, familiarity, feelings first, the unfinished loop.
• Part 2: Why Attention Runs BusinessNo attention, no sale. Earned vs. bought attention, how to keep it once you have it, and how not to abuse it.
• Part 3: Your Own AttentionYour focus is a business resource too. Where you point it decides what grows and what dies.
• The 7-Day Attention ChallengeWith a one-page printable checklist.